Price the Same, Reduce Performance and Cost

For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.

A. All Segments Choice 3>>

B. Customer segments who are captive to the company due to a unique Performance benefit

C. Segments of customers where competitors are likely to be unwilling to counter the company's change in Value

<<Return to Choice 1

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