Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: PRICE THE SAME, REDUCE PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS SERVED BY COMPETITORS LIKELY TO FOLLOW THE PRICE INCREASE
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 2670 | 95 | Some companies are trying stealth hikes. Ex: Scott Paper Co. had a 59.6% increase in pulp costs, and changed its product by reducing the number of sheets in its smallest roll and repricing the roll at just 10 cents less. |
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