Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: PRICE THE SAME, REDUCE PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 6211 | 2002 | Customers trading through some big online discount brokers pay more to get their trades on the NASDAQ Stock Market executed than they would at some full-service brokerage-firm rivals, according to new data on how securities firms handle customer trades. |
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