Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS MAKING HIGHER THAN AVERAGE USE OF CAPACITY
CHOICE 3 COMPONENT: ADD AN EXTRA FEE ON TOP OF VARIABLE CHARGE
| No. | SIC | Year | Notes |
| 1 | 4512 | 2004 | Ted is a cheap way to travel, but it has plenty of room to improve as a discount airline. At check-in at the airport, the touch screen offers an upgrade to an economy-plus seat with 5 inches more stretch-out space for a mere $15 extra. Ted has its own site, flyted.com, and it offers United's Mileage Plus frequent flier plan and with extra legroom upfront. |
| 2 | 4812 | 1997 | Pacific Bell offers PCS (Personal Communications Services). It's $19.95 a month, with 10 free minutes anywhere in N. CA. Additional minutes within N. CA cost 40 cents each. Customers also get 200 minutes of free airtime per month to call their homes. |
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