Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT

CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS MAKING HIGHER THAN AVERAGE USE OF CAPACITY

CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE

No. SIC Year Notes
1 4200 1986 Mailboxes Etc. charges $10/month for a personal mailbox, and $15/month for businesses. The U.S. Postal Service rents are much cheaper and start at $22/year, but there is a two-month waiting list in many neighborhoods.
2 4512 2005 United Airlines is offering its United Mileage Plus members access to the new Economy Plus section for one year. The section offers more legroom, forward seating and better access to overhead bin space. This promotion allows Economy Plus seating assignments for the member and a guest and costs $299.
3 4512 1987 American to increase its benchmark supersaver fare by $20 each way, add a new non-refundable 30-day advance purchase fare that would be $20 cheaper than the supersaver, and eliminate the industry's cheaper fare level.
4 6211 2002 In order to improve their services and encourage investment activities, brokers are working to offer personalized advice. E*Trade is offering a managed account which is customized to individual needs, for a fee of 1.5% of assets.

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