Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT

CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION

CHOICE 3 COMPONENT: CHANGE MAIN PRODUCT/REDUCED RESOURCES REQUIRED/ DEMANDS ON HEALTH

No. SIC Year Notes
1 2021 1986 Like other calcium-fortified milks, Vital 15 contains 100% of the daily allowance of calcium. But also provides 50% or more of 14 other bone-strengthening nutrients, including protein, vitamins A and C, niacin, and thiamine. Costs 20 to 25% more.
2 2840 1990 Neutrogena carved out a successful niche by creating premium-priced products like shampoos that it promotes as special treatment for certain skin and hair conditions.
3 2844 1995 Unilever introduced Mentadent in 93, backed by heavy advertising. The toothpaste mixed baking soda with peroxide to produce fizz, and supposedly cleaner teeth. At $3.69 costs almost twice as much as other premium brands, but now the No. 3 toothpaste.
4 8361 1997 To facilitate aging in place, most operators offer a tiered pricing schedule with several levels of care. This is in addition to a base charge to cover rent, board, and activities.

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