Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT

CHOICE 2 ISOLATE SEGMENTS: DUE TO UNIQUE FUNCTION

CHOICE 3 COMPONENT: CHANGE ANCILLARY OR SUPPORT PRODUCT/REDUCED RESOURCES REQUIRED/DEMANDS ON HEALTH

No. SIC Year Notes
1 2844 1991 Church & Dwight Co. has used Arm & Hammer baking soda in products. Use the added performance to command a price premium of 25% or so.
2 3949 1998 Penn Racquets Sports has made their tennis balls dye-free for their new customers, dogs. The tennis balls have the Ralston Purina Co. logo, thanks to a licensing deal with the dog-food giant. The biggest change is the price: $4 to $5 for a can of two Fetchem's vs. $2.50 for three old fashioned tennis balls. The fact that the products have Ralston's name and the natural felt are pluses.

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