Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: CHANGE ANCILLARY OR SUPPORT PRODUCT/IMPROVE EXPERIENCE/NEW APPEAL TO THE SENSES
| No. | SIC | Year | Notes |
| 1 | 3290 | 1997 | The reenergized R & D center also had a new wool fiberglass called Miraflex for do-it-yourselfers; it's cheaper to make than ordinary glass insulation and cheaper to ship because it can be compressed, and it gets a premium price because it's noticeably less itchy than the usual stuff. |
| 2 | 3711 | 1993 | GM announces it will offer more "special edition" vehicles in 94. Prices of special editions represent superior value over the same options sold separately. GM's market share declines slightly (1%) when GM reduces sales to rental fleets. |
| 3 | 5712 | 1993 | In recognition of the growth in the 45-64 year-old age group, Levitz has begun to target this older and more affluent audience with its "Classic House Gallery," a 5,000-square-foot area in each store featuring higher-end upholstery and occasional furniture. Prices in the Classic House Gallery are typically 20% higher than in the rest of the store. |
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