Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO UNIQUE FUNCTION
CHOICE 3 COMPONENT: ELIMINATE FORMS OF DISCOUNT
| No. | SIC | Year | Notes |
| 1 | 2711 | 2009 | Declining ad and print subscription revenue has prodded some media companies to rethink their strategies of offering all-free online content. Consumers have become conditioned through years of Web surfing to expect free news online, often through portals and search engines such as Google and Yahoo. Newscorp says it will likely charge fees for customers to read UK based papers The Times, The Sunday Times, The Sun and the News of the World online within the next 12 months. |
| 2 | 3400 | 2007 | Parker Hannifin Corp reformed its pricing structure by dividing its 800,000 individual parts according to categories. A items were high-volume commodities sold in a market with another competitor. Subsequent categories were determined by the level of specialization. A third of Parker's products were niche products. They faced limited competition or Parker offered a unique value, including faster delivery or higher quality. The prices on these products were increased an average of 5%. Many distributors complained of the price hikes but the company helped them explain the cost increases. |
| 3 | 3711 | 2002 | Detroit automakers have been forced to offer hefty rebates in a soft economy. They are striking back with stealthy jumps in sticker price. Once standard features such as antilock breaks and side-impact airbags are being added as options while new features such as special air filters and automatic headlamps come with a price tag. |
| 4 | 3711 | 1990 | Toyota is raising the base price of its 1991-model Lexus to $38,000, up 8.8% from the introductory price last fall. The 1991 has new features. Price low on entry and raise aggressively. |
| 5 | 4522 | 2006 | Fractional jet ownership programs and jet cards are mimicking the pricing policies of traditional airlines by offering cheaper hourly rates for the busiest routes and charging more for travel booked at the last minute. |
| 6 | 4832 | 1997 | Advertisers will pay higher rates for youth audiences, and they will also pay higher rates for females than for males. |
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