Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT

CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY

CHOICE 3 COMPONENT: ADD AN EXTRA FEE ON TOP OF VARIABLE CHARGE

No. SIC Year Notes
1 6141 1988 AmEx offers its Optima credit card to current charge card holders for an additional $15 annual fee.
2 7375 2009 Angie's List has used paid subscriptions to build itself from a small grass-roots community site that reviews and rates service providers ranging from plumbers to wedding planners into a multimillion-dollar business. Angie's List has monthly, annual, and lifetime rates. Fees vary by locale. Supply and demand determine the price. It is free in some markets where it has few subscribers. A one-year subscription in San Jose, CA is $53 plus $10 sign-up fee. In Chicago, it is $67 plus $15 sign-up.
3 7514 1995 Thrifty has a new plan in which renters may give a credit-card number to hold their rental car for as much as 6 hours after their scheduled pickup time. Customers who miss the 6-hr deadline are charged for a one-day rental.

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