Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENT: ELIMINATE FORMS OF DISCOUNT
| No. | SIC | Year | Notes |
| 1 | 3571 | 1987 | At the low end of IBM's new line is the Model 30, selling for $1695. Price is no lower than a Mac and far above Mac-like Apple IIGS. IBM has ceded the bottom of the market to clones and to competitors like Apple. |
| 2 | 5411 | 1994 | Raley's rarely competed on price, realizing that there were plenty of customers who would pay a bit extra for extra quality or for the perception of quality. |
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