Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RECOVER THE INCREASED COST OF CURRENT PERFORMANCE
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: ELIMINATE FORMS OF DISCOUNT
| No. | SIC | Year | Notes |
| 1 | 3711 | 2003 | Ford Motor Co. announced surprising gains in May of 2003. Despite the constant price wars between the Big Three, Ford somehow managed to boost prices by a small but promising 0.2% in the first quarter, contributing $260 million to Ford's profits. The company also gained a half point of market share, putting Ford at 21.2%. The company did this by using its marketing cash to promote money-makers that aren't selling out on their own, including the F-150 pickup and snuck in some small but important sticker price hikes. |
| 2 | 3711 | 1992 | Ford and GM are raising prices by reducing or eliminating outright the rebates on several models. |
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