Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RECOVER THE INCREASED COST OF CURRENT PERFORMANCE
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE
CHOICE 3 COMPONENT: ADD AN EXTRA FEE ON TOP OF VARIABLE CHARGE
| No. | SIC | Year | Notes |
| 1 | 6211 | 2001 | While low investment activity continues, many online brokerages are imposing "inactivity fees" on their most inert customers. Some of the industry's largest brokers, including Charles Schwab, E*TRADE and AmeriTrade have introduced quarterly fees for inactivity. The highest fee is $20 from Schwab while American Express Brokerage charges $12.50 a quarter. |
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