Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RECOVER THE INCREASED COST OF CURRENT PERFORMANCE
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 4724 | 1986 | In Denver area, agents say about 1/2 travel agencies now impose fees. Most charge $5-$10 for booking under-$100 ticket, or arranging a ticket refund/reissue. Some charge as much as $20 for converting frequent-flier coupons into "free tickets". |
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