Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE
CHOICE 3 COMPONENT: SET OR RAISE MINIMUM PURCHASE REQUIREMENTS
| No. | SIC | Year | Notes |
| 1 | 7990 | 1994 | BASS charges "convenience fees" for tickets. For $350 tickets, the fee is $18 per ticket by phone and $16.50 at walk-up windows with a $9 discount for cash. Equivalent lower fees for lower tickets. There is also a $2.75 per-order handling charge on phone orders. |
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