Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 2676 | 1993 | In 1991, Tambrands reduced the # of tampons/box to 32 from 40 only months after increasing the list price by 7%. Then last month, the co. boosted prices an additional 3.5%. Market share is down. |
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