Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST

CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY

CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE

No. SIC Year Notes
1 2676 1993 In 1991, Tambrands reduced the # of tampons/box to 32 from 40 only months after increasing the list price by 7%. Then last month, the co. boosted prices an additional 3.5%. Market share is down.

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