Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 4833 | 1997 | The networks have been raising advertising prices, even though their value is decreasing because there's less viewership. Prime-time ad spending on the Big Four networks this year will rise faster than the inflation rate, advancing more than 5% in 1996. |
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