Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST

CHOICE 2 ISOLATE SEGMENT: CUSTOMER SEGMENTS PURCHASING DURING A PERIOD OF UNBALANCED SUPPLY AND DEMAND

CHOICE 3 COMPONENT: SET LIMITS ON THE USAGE OF THE PRODUCT

No. SIC Year Notes
1 2033 1990 Before the Florida freeze, Brazil cut orange juice prices, hoping to increase its market share & dispose of its huge crop. But it suspended export permits Tuesday, hoping to force up the price of futures contracts for juice concentrate. Raise price where little competition.
2 9221 2007 To deal with a parking crunch, Portland raised rates to 75 cents for some prime downtown spots that had been free and abandoned time limits. The move has encouraged more drivers to use underutilized parking garages away from the main routes.

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