Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: ALL SEGMENTS
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 1300 | 1990 | Saudi Arabia agreed to a temporary reduction in its % of OPEC output. That agreement made room for a bigger quota for the UAE. Oil prices exploded on the news. |
| 2 | 2000 | 1993 | Consumers paid about 20% more for iced-tea drinks than they did a year ago, while the average price of prepared frosting jumped 10.9%. The average price of cottage cheese rose 6.5%, and the price of baby food increased 4.6%. And the prices of bath soap and facial tissue grew 4.5% and 4%, respectively. |
| 3 | 2771 | 1999 | In 1995, American Greetings had 30% unit share at Christmas. From '95-'98, they took an avg. of 10%-12% per yr. price increase. By '98, AG's unit share had fallen to 15%. |
| 4 | 4522 | 1998 | Offshore logistics, Inc began to phase in its 8-10% charter rate increase on November 1. Just about all customers were paying the new rate by early January. |
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