Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST

CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHASE A PRODUCT ON A SPECIFIC OCCASION

CHOICE 3 COMPONENT: SET LIMITS ON THE USAGE OF THE PRODUCT

No. SIC Year Notes
1 4512 1985 Many business travelers, who account for about 2/3 of the passengers flying the corridor, say they're often stuck with the $89 fare because the discount tickets are unavailable or offered at inconvenient times. Due to ticket restrictions, business customers (frequent users) often charged more for flights.
2 7372 2004 Some companies are shifting to Linux and other open source software, in which bug fixes and upgrades can be downloaded free. Linux customers are not immune from pressure, though: Red Hat Inc. will stop providing updates for its original version of Linux in April 2004, partly to spur upgrades to a new edition that includes updates and product support-and costs more.

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