Raise Prices to Improve Revenue and Margins
CHOICE 1: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2: CUSTOMER SEGMENTS WHO PURCHASE PRODUCTS WITH HIGHER COST COMPONENTS
CHOICE 3: CHANGE THE LIST PRICE
No. | SIC | Year | Notes |
1 | 5812 | 2009 | Starbucks Corp. said it is ready to fight back against rivals' claims that the company's coffee drinks are expensive and the notion it is losing share to cheaper coffee makers. As it reported a 77% drop in quarterly profit, the company also said it will adjust its pricing in some markets, raising prices of some of the more complicated drinks while lowering those on basic drinks. For example, Starbucks will offer a "grande" size iced coffee for less than $2, shaving as much as 45 cents off the price, depending on the market. |
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