Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: SEGMENTS SERVED BY COMPETITORS LIKELY TO FOLLOW THE PRICE INCREASE
CHOICE 3 COMPONENT: SET OR RAISE MINIMUM PURCHASE REQUIREMENTS
| No. | SIC | Year | Notes |
| 1 | 6211 | 2004 | Deep discount brokers have struggled in recent years with their mutual fund lineups. Many fund firms have refused to fork over the fees brokers want to charge. Some brokers have raised minimums for opening accounts; others are tacking on extra fees. |
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