Reduce Price to Improve Revenues and Margins

To reduce prices effectively, the company makes three sequential choices:

CHOICE 1: Select the objective of the price reduction
CHOICE 2: Isolate segments receiving the low price
CHOICE 3: Use the components of price to further limit the spread of the lower price

For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.

CHOICE 1: SELECT THE OBJECTIVE OF THE PRICE REDUCTION

A.
Attract Customers Choice 2>>
B.
Retain Customers Choice 2>>
C.
Reward Customers Choice 2>>

Basic Strategy Guide Users Go To Step 24

<<Directions to Reduce Price

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