Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: INDIVIDUAL CUSTOMER SEGMENT / OTHER TYPES OF INDIVIDUAL CUSTOMER

CHOICE 3 COMPONENT: OFFER A COUPON

No. SIC Year Notes
1 0000 2000 Companies can use the internet to tailor prices to individual customers. Suppliers can use electronic coupons to identify price-sensitive people or customers reluctant to buy.

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