Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INTRODUCTORY OFFER SEGMENT / DISCOUNT AN EXISTING PRODUCT TO NEW CUSTOMERS
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | Year | Notes |
| 1 | 4512 | 1986 | Continental Airlines is temporarily offering 1,000 bonus flier miles for each 40-mile hop between Houston's two airports. In the past 3 months, airports have tried to jazz up their frequent flier programs to win passengers. |
| 2 | 5945 | 1991 | PIP Printing offers coupon: Open an account with us, and get 15% off for 30 days, after approval of your credit application, on all printing and copying orders. Free pick-up and delivery. Expires 5/91. |
| 3 | 6021 | 2004 | More recently, banks have shifted their focus back to retail customers by opening more branches and promoting such products as free checking. |
| 4 | 6111 | 2005 | While the industry average fee for ATM transactions increases, some banks have introduced no-fee ATMs to attract customers as they enter new markets. Wachovia has done so in limited markets while Citibank customers gained access to ATMs in the MoneyPass ATM network. |
| 5 | 7011 | 2002 | In the midst of a travel slump brought on by a depressed economy and fears of terrorism, many large hoteliers are offering free rooms to lure in travelers. Hyatt and Marriott are offering free nights to entice people join their frequent-guest plans. |
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