Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INTRODUCTORY OFFER SEGMENT / DISCOUNT A NEW PRODUCT TO NEW CUSTOMERS
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 2911 | 1988 | Valvoline will offer its franchisees rates 4 to 5 points lower than are available to franchisees of competitors. |
| 2 | 6141 | 1990 | To procure credit card customers, AT&T will reportedly waive its annual fee at least for the first year and will charge an interest rate of about 14% to 15%, well below the industry leaders. |
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