Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED PRODUCT TO GET THIRD PARTY BUSINESS

CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE

No. SIC Year Notes
1 2711 2000 AmericanGreetings.com is the fastest growing and second largest provider of electronic greetings. Through exclusive partnerships with AOL, Lycos, and Yahoo the company reaches 81% of all Web users. The company is the only online greetings site offering interactive games and comics as well as free Web-based software for making customized paper greetings that are printable at home.
2 2711 2007 The NYTimes discontinued an online paid-subscription service which granted access to columns and archives. The Times believes that it will generate more advertising revenue by broadening the site's audience.

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