Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED PRODUCT TO CREATE MARKET AWARENESS
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 5331 | 1989 | W/ competition from Sears, Kmart is repositioning itself as a low-price store. It even tried doubling the value of manufacturers' coupons in a one-day test to see if it could attract more customers. |
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