Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED PRODUCT TO CREATE MARKET AWARENESS
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | Year | Notes |
| 1 | 5942 | 1992 | Mystery Library offers the possibility of free books and/or a surprise gift if you send in a card and happen to have the right code on it. There's no obligation to purchase a book. |
| 2 | 7375 | 2002 | eBay faced the power of Yahoo!, the world's leading portal, who announced plans to enter the person-to-person auction business. Yahoo!Auctions would be entirely free as well. |
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