Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED PRODUCT TO CREATE MARKET AWARENESS

CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT

No. SIC Year Notes
1 4131 2006 The bus industry now has its own upstart, low-cost, no-frills carriers serving the Midwest for as little as $1.50 a ride. Passengers book seats online on a first-come, first-served basis, and prices vary depending on availability, destination, and departure time. As many as seven $1 tickets are sold per trip, but most riders pay $10 to $15. Fares can go as high as $50 for latecomers. But most fares are significantly lower than those offered by Greyhound Lines Inc.
2 7319 1989 Clients who ask for major speculative pitches often pay a token $10,000 to $20,000 to each agency. Barely covers any cost. But ad agencies are still willing to go along w/ speculative pitches.
3 7375 2005 Ebay charges its sellers to list their goods on the world-beating site, while Taobao got its fast start because selling there is free.
4 7375 2005 Live Deal wants to become an alternative to eBay and others that charge sellers to post items. Ebay suffered a backlash from sellers when it raised its fees. With its free listings, LiveDeal has thrown down the gauntlet. "The pressure is on other companies to make most classified listings available for free."
5 9311 2005 The free software offered to tax payers is limited to people who meet certain income, age or other restrictions. The service has expanded amid growing industry competition to attract more users for both federal and state softwares.

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