Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED STAND-ALONE PRODUCT THAT IS LIKELY TO FORM PART OF A PRODUCT SYSTEM
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 7999 | 2003 | The California Ski Industry Association targeted fourth-, fifth- and sixth-graders by allowing them to ski or ride boards free at any of 30 participating resorts, if accompanied by a paying adult, throughout the 2003-04 season. For $18, the kids receive a "passport," with photo, that grants them free tickets. |
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