Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / MULTIPLE YEAR-ROUND PRODUCTS

CHOICE 3 COMPONENT: PROVIDE A SAMPLE OF THE PRODUCT

No. SIC Year Notes
1 5735 2005 RealNetworks has aggressively discounted music in the past to attract more customers to its online music services. Now it is going one better, by letting users listen to more than two dozen songs a month for free out of an online catalog of more than a million tracks. The company intends to use Rhapsody25, as it calls the offer, to help attract people to separate paid services that offer unlimited access to a vast catalog of music for a monthly subscription fee.

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