Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A SINGLE SEASONAL PRODUCT
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 5900 | 1991 | House of Fabrics offers a discount card with a secret spot on it. When you take the card in your spot is revealed to give you either 20%, 25%, 30% or 50% discount. The odds for the discounts are listed: 20% discount, 1:1.4. 25%, 1:4. 30%, 1:20. 50%, 1: 10,000. So it's probably 20-30% discount. The discount is good from December 13-24. Offer good for 12 days only. |
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