Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A SINGLE SEASONAL PRODUCT
CHOICE 3 COMPONENT: PROVIDE A SAMPLE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 4513 | 2009 | FedEx Office summoned job hunters to run off their résumés free of charge at more than 1,600 locations on Mar. 10, its first nationwide free print program. Nearly 24,000 people showed up and printed more than 853,000 copies. At roughly 20 cents a page, the giveaway amounted to some $200,000 in foregone revenue. The company says it might repeat the exercise. |
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