Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / INDUSTRY RECESSIONS
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 1521 | 2007 | As the housing market slows, home builders are rolling out incentives to encourage sales. Standard Pacific offered a "Mission: Possible" campaign that offered savings in 39 Southern California neighborhoods for one weekend. The homes all come with 42-inch plasma televisions and other upgrades to unload excess inventories. |
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