Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / SEASONAL SLOW TIMES FOR THE COMPANY
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 2600 | 1990 | To keep US sales growing in tough times, Filofax is rolling out two "budget" models–the $55 "Lincoln" and the $100 "Sherwood." |
| 2 | 7011 | 2001 | Starwood's W hotels saw occupancy rates in September 2001 plunge 20 to 25 percentage points from its level in the high 80s prior to September 11. About 30 days later, occupancy bounced back, climbing to 3 or 4 percentage points of year-earlier numbers. The company chopped weekend rates 25% to 30%. |
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