Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / SEASONAL SLOW TIMES FOR THE COMPANY
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 5311 | 1988 | Sears is extending as much as $5 billion of additional credit to 10 million of its retail charge-card customers in an aggressive bid to boost holiday sales and clean out inventory. |
| 2 | 5511 | 2006 | Faced with stagnant car sales due to rising fuel costs and a housing slump, luxury retailers are hoping that buyers will purchase cars as Christmas presents. They are promoting this with various deals. Saab is offering 0% financing for 60 months and $3,000 cash back on older models. |
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