Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / SEASONAL SLOW TIMES FOR THE COMPANY
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD COMPANY
| No. | SIC | Year | Notes |
| 1 | 6531 | 2006 | As the housing market faltered, pricing became increasingly complicated for sellers. Some sellers are offering to pay closing costs or provide other incentives. |
| 2 | 6531 | 2006 | Brokers are encouraging their clients to offer incentives to compete with new home builders. Century 21 published a list of 16 incentives homeowners can offer, including making the mortgage payments for several months, outfitting a media room and paying for daycare. |
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