Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PERFORMANCE PERCEPTION SEGMENT / UNPOPULAR PRODUCTS

CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE

No. SIC Year Notes
1 3711 1993 General Motors will offer "value-priced" cars and trucks in selected markets. In CA, a 94 Lumina minivan will go for $17,495 — $2,480 less than a similar 93 model.
2 4724 1990 Discounted tickets sold by consolidators can often be inconvenient: availability can be uneven, tickets usually sold only for coach seats, generally require stopovers and carry time restrictions. They also can't be transferred to other airlines for last minute changes.
3 7941 2006 In June, the Giants announced that they need to sell licenses for every seat in the new stadium to raise $370 million. Fans can buy the rights to seats comparable to the ones they now hold. The fixed prices start at $1,000 for the upper deck and rise to $20,000 for the field level. The tickets themselves cost $85 to $700. Fans were very displeased with these new costs.

<< Return to Choice 3