Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PERFORMANCE PERCEPTION SEGMENT / UNPOPULAR PRODUCTS
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 3711 | 1993 | General Motors will offer "value-priced" cars and trucks in selected markets. In CA, a 94 Lumina minivan will go for $17,495 — $2,480 less than a similar 93 model. |
| 2 | 4724 | 1990 | Discounted tickets sold by consolidators can often be inconvenient: availability can be uneven, tickets usually sold only for coach seats, generally require stopovers and carry time restrictions. They also can't be transferred to other airlines for last minute changes. |
| 3 | 7941 | 2006 | In June, the Giants announced that they need to sell licenses for every seat in the new stadium to raise $370 million. Fans can buy the rights to seats comparable to the ones they now hold. The fixed prices start at $1,000 for the upper deck and rise to $20,000 for the field level. The tickets themselves cost $85 to $700. Fans were very displeased with these new costs. |
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