Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PRODUCT COST SAVINGS SEGMENT / MANUFACTURING BUSINESS FUNCTIONAL COSTS / MULTIPLE FUNCTION

CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM

No. SIC Year Notes
1 3711 2007 As the home mortgage crisis begins to affect interest rates and spending, automakers are looking to clear out 2007 models before the 2008 models arrive. Honda Motor, which normally avoids incentives, is offering below-market financing on its minivans.

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