Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PRODUCT COST SAVINGS SEGMENT / MANUFACTURING BUSINESS FUNCTIONAL COSTS / SERVE COST

CHOICE 3 COMPONENT: CHANGE THE LIST PRICE

No. SIC Year Notes
1 7011 1992 Marriott's pricing structure includes 14-Day and 21-day Advance purchase rates with up to 50% savings. They're non-refundable. Changes and cancellations are not permitted, and availability may be limited.
2 7011 1992 Marriott's pricing structure includes a 7-Day Advance Purchase rate with up to 25% savings. Has a 50% penalty for changes or cancellation. Availability may be limited.
3 7514 1995 National will offer new levels of discounts in Florida this spring. But now it will require travelers to reserve and pay for cars 14 days in advance and agree to a cancellation fee ranging from $25 to the entire price of the rental in order to get the bargain rates. The standard is not to impose cancellation fees.

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