Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / OPTIONAL COMPONENTS
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 1521 | 2004 | Homebuilders Financial Network, which sets up financing arms for smaller builders, says some of its clients will forsake profits on their mortgage business to keep buyers happy. Currently, a number of builders are absorbing part of the cost of a 30-year mortgage, so they can offer customers a rate of 5.75% instead of 6%. |
| 2 | 7375 | 2004 | AOL had been selling an antiviral tool from McAfee Inc. for an extra $2.95 a month, and had signed up some two million of its users. MacAfee sells the same software to consumers on its Web site for $39.99 a year. |
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