Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / OPTIONAL COMPONENTS
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 4812 | 2009 | The bane of the budget is "Bill Creep." For a cellphone, a typical month of local service today now costs about $48.50, about a dollar a month less than in 2003, and you get about 60% more minutes` But the harsh reality is that the typical bill is more like $76 a month, says TNS, a New York-based market research firm. Families keep adding phones and minutes and a slew of additional services, such as text messaging, ringtones and games. |
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