Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / OPTIONAL COMPONENTS
CHOICE 3 COMPONENT: OFFER A PUT
| No. | SIC | Year | Notes |
| 1 | 3711 | 1989 | Infiniti claims it will offer the most competitive leasing programs in the luxury market. Infiniti will guarantee that its residual values will equal or exceed those of competitors. The greater the residual value, the lower the monthly payments. |
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