Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / OPTIONAL COMPONENTS
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | Year | Notes |
| 1 | 2721 | 1992 | Include free "value-added" services to appeal to bargain shoppers, without lowering price. Ex: a magazine's offering advertisers free merchandising tie-ins when they buy ad space at rate-card prices. |
| 2 | 4813 | 2005 | Twenty-one years ago, when the government split up AT&T's near monopoly on phone service, long-distance prices were steep. In 1984, the average rate for a long-distance call was 32 cents a minute. Now, thanks to competition created by new long-distance carriers and technology, many people pay as little as three or four cents a minute–or get long distance service thrown in free with their local or wireless plans. |
| 3 | 4813 | 2007 | AT&T raised prices on many calling features for California residents. Rival Comcast offers up to 12 calling features at no additional charge to customers who subscribe to the $33 monthly digital voice service. |
| 4 | 6021 | 2003 | Bank of America ended its charges for customers to pay bills online last May when it found out it could get more of their business if it offered the service for free. |
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