Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / OPTIONAL COMPONENTS
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 1521 | 2004 | Some home builders, worried that rising interest rates may clip the pace of new sales, have made cheaper financing available to home buyers. While the builders aren't offering no-interest loans, in some areas they are undercutting the rates offered by more traditional lenders. In formerly hot markets like Denver and Austin, Texas, builders are sweetening financing deals, paying as much as $4,000 on a $200,000 mortgage to cover a buyer's closing costs. |
| 2 | 4512 | 2008 | As airlines push fees and price increases, there have been frequent-flier revisions that benefit consumers. Delta Air Lines added a third tier to its award pricing, giving consumers more options when trying to spend miles. Alaska Air Group plans to do the same. AMR dropped its $5 booking fee to get a frequent-flier award ticket. |
| 3 | 4512 | 2008 | Frequent flier programs are being changed. As Delta merged with Northwest Airlines, it has made consumer-friendly choices in rules for a combined frequent-flier program. Delta has eliminated the fuel surcharges on frequent-flier tickets. |
| 4 | 6141 | 1988 | AmEx doubles the length of warranties on any products bought on its charge cards. It also insures for 90 days any products purchased w/ its cards. |
| 5 | 6141 | 2003 | J.P. Morgan Chase and Morgan Stanley are both offering some customers 0% rates for life on balance transfers. Other companies are offering long-term low-rates. They hope that this will prevent customers from switching from low-rate introductory offers after the rate has been increased. These cards are ideal for diligent customers as late fees are very high and can cause the rate to jump from 0% to up to 19%. Many of the cards also require two new transactions per month and charge interest on these new balancess. Payments go towards the original balance, causing interest to accrue on these charges. |
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