Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: CUSTOMERS CHANGING PRODUCTS
CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:
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Change the Benefit Package (No Examples)
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Change the Basis of Charge (No Examples)
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Change the List Price Examples>>
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Change the Optional Components of Price
<<Return to Choice 2