Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: CUSTOMERS RENEWING EARLY

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

  1. Change the Benefit Package
    (No Examples)

  2. Change the Basis of Charge Examples>>

  3. Change the List Price
    (No Examples)

  4. Change the Optional Components of Price
    (No Examples)

<<Return to Choice 2