Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST ESTABLISHED STANDARD LEADER / AGAINST A TOP TIER STANDARD LEADER
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 4724 | 1987 | Competitors are trying to wrest agencies away from American's Sabre, even offering to pay their legal fees if American sues to enforce its contracts. |
| 2 | 3089 | 2004 | Suppliers Mattel Inc., Hasbro Inc., Leap Frog Enterprises Inc., and Lego AG are releasing a set of holiday toys to be sold exclusively at Toys 'R' Us stores – and footing the bill to advertise them on television. |
| 3 | 2771 | 1986 | A new Hallmark financial incentive program offers retailers credits, discounts and other goodies. To qualify, retailers must keep other companies' cards off racks purchased from Hallmark. |
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