Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: STD LEADER VS NEW ENTRY SEGMENT

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

  1. Change the Benefit Package Examples>>

  2. Change the Basis of Charge Examples>>

  3. Change the List Price Examples>>

  4. Change the Optional Components of Price

    • Provide a rebate Examples>>

    • Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>

<<Return to Choice 2